Kashi vs Life · Bay Area shelf head-to-head
Kashi and Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineupKashi sits further up the premium end
Kashi
Life
42
brand power
18
24
products
3
2
categories
1
13
grocers
8
62.7¢
price per oz
52.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kashi▭ Life
Distribution · 30% of score54·33
L
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kashi
only Life
no top category Kashi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kashi · Life
