Kashi vs Malt-o-meal · Bay Area shelf head-to-head
Kashi and Malt-o-meal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineup
Kashi
Malt-o-meal
42
brand power
7
24
products
2
2
categories
1
13
grocers
4
$10.13
avg price
$7.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kashi▭ Malt-o-meal
Distribution · 30% of score54·17
M
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kashi
only Malt-o-meal
no top category Kashi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kashi · Malt-o-meal