Kashi vs Seitenbacher · Bay Area shelf head-to-head
Kashi and Seitenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineupSeitenbacher sits further up the premium end
Kashi
Seitenbacher
42
brand power
25
24
products
10
2
categories
2
13
grocers
4
62.7¢
price per oz
85.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kashi▭ Seitenbacher
Distribution · 30% of score54·17
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kashi
only Seitenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kashi · Seitenbacher