Kayak vs Ndulge · Bay Area shelf head-to-head
Kayak and Ndulge, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kayak
Ndulge
12
brand power
12
3
products
3
1
categories
1
1
grocers
1
$6.09
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kayak▭ Ndulge
Distribution · 30% of score4·4
K
N
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kayak
no top category Ndulge doesn’t also play in.
only Ndulge
no top category Kayak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kayak · 1
only Ndulge · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kayak · Ndulge
