Kellogg's Crispix vs Kashi · Bay Area shelf head-to-head
Kellogg's Crispix and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineup
Kellogg's Crispix
Kashi
7
brand power
42
2
products
24
1
categories
2
4
grocers
13
$7.64
avg price
$10.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Crispix▭ Kashi
Distribution · 30% of score17·54
K
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Crispix
no top category Kashi doesn’t also play in.
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kellogg's Crispix · 0
no exclusive doors — everywhere Kellogg's Crispix is, Kashi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Crispix · Kashi