Keogh's vs Dirty · Bay Area shelf head-to-head
Keogh's and Dirty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Keogh's
Dirty
24
brand power
21
8
products
8
1
categories
1
4
grocers
4
$1.58
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Keogh's▭ Dirty
Distribution · 30% of score17·17
K
D
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Keogh's
no top category Dirty doesn’t also play in.
only Dirty
no top category Keogh's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Keogh's · 2
only Dirty · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Keogh's · Dirty
