Khloud vs Like Air · Bay Area shelf head-to-head
Khloud and Like Air, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Khloud carries more Brand PowerLike Air is in more Bay Area grocersKhloud fields the deeper lineupKhloud sits further up the premium end
Khloud
Like Air
32
brand power
24
17
products
5
2
categories
3
4
grocers
7
$1.67
price per oz
$1.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Khloud▭ Like Air
Distribution · 30% of score17·29
K
L
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score76·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Khloud
no top category Like Air doesn’t also play in.
only Like Air
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Khloud · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Khloud · Like Air