Kyla vs Boochcraft · Bay Area shelf head-to-head
Kyla and Boochcraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boochcraft carries more Brand PowerKyla sits further up the premium end
Kyla
Boochcraft
34
brand power
42
5
products
7
1
categories
1
2
grocers
2
$5.63
avg price
$15.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kyla▭ Boochcraft
Distribution · 30% of score8·8
K
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kyla
no top category Boochcraft doesn’t also play in.
only Boochcraft
no top category Kyla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kyla · 1
only Boochcraft · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kyla · Boochcraft
