Kyla vs Flying Embers · Bay Area shelf head-to-head
Kyla and Flying Embers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kyla carries more Brand PowerKyla is in more Bay Area grocersKyla fields the deeper lineup
Kyla
Flying Embers
34
brand power
16
5
products
2
1
categories
1
2
grocers
1
$5.63
avg price
$14.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kyla▭ Flying Embers
Distribution · 30% of score8·4
K
F
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kyla
no top category Flying Embers doesn’t also play in.
only Flying Embers
no top category Kyla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kyla · 2
only Flying Embers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kyla · Flying Embers
