Lady Falcon Coffee Club vs Grand Coffee · Bay Area shelf head-to-head
Lady Falcon Coffee Club and Grand Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lady Falcon Coffee Club
no top category Grand Coffee doesn’t also play in.
only Grand Coffee
no top category Lady Falcon Coffee Club doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Lady Falcon Coffee Club is, Grand Coffee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lady Falcon Coffee Club · Grand Coffee