Liber & Co. vs Small Hand Foods · Bay Area shelf head-to-head
Liber & Co. and Small Hand Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liber & Co. carries more Brand PowerLiber & Co. fields the deeper lineupSmall Hand Foods sits further up the premium end
Liber & Co.
Small Hand Foods
36
brand power
18
35
products
4
3
categories
1
1
grocers
1
$1.39
price per fl oz
$1.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liber & Co.▭ Small Hand Foods
Distribution · 30% of score4·4
L
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liber & Co.
only Small Hand Foods
no top category Liber & Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Liber & Co. · 1
only Small Hand Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liber & Co. · Small Hand Foods
