Life Aid Drinks vs Rockstar · Bay Area shelf head-to-head
Life Aid Drinks and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar is in more Bay Area grocersRockstar fields the deeper lineupLife Aid Drinks sits further up the premium end
Life Aid Drinks
Rockstar
27
brand power
26
9
products
16
2
categories
1
4
grocers
7
33.3¢
price per fl oz
25.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life Aid Drinks▭ Rockstar
Distribution · 30% of score17·29
L
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life Aid Drinks
only Rockstar
no top category Life Aid Drinks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life Aid Drinks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life Aid Drinks · Rockstar
