Life vs Kashi · Bay Area shelf head-to-head
Life and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineupKashi sits further up the premium end
Life
Kashi
18
brand power
42
3
products
24
1
categories
2
8
grocers
13
52.3¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life▭ Kashi
Distribution · 30% of score33·54
L
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life
no top category Kashi doesn’t also play in.
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life · 0
no exclusive doors — everywhere Life is, Kashi is too.
only Kashi · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life · Kashi
