Life vs Post · Bay Area shelf head-to-head
Life and Post, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Post carries more Brand PowerPost is in more Bay Area grocersPost fields the deeper lineupPost sits further up the premium end
Life
Post
18
brand power
46
3
products
35
1
categories
2
8
grocers
13
52.3¢
price per oz
52.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life▭ Post
Distribution · 30% of score33·54
L
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life
no top category Post doesn’t also play in.
only Post
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life · 0
no exclusive doors — everywhere Life is, Post is too.
only Post · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life · Post
