Like Air vs Angie's Boomchickapop · Bay Area shelf head-to-head
Like Air and Angie's Boomchickapop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Angie's Boomchickapop carries more Brand PowerAngie's Boomchickapop is in more Bay Area grocersAngie's Boomchickapop fields the deeper lineupLike Air sits further up the premium end
Like Air
Angie's Boomchickapop
24
brand power
35
5
products
8
3
categories
1
7
grocers
13
$1.23
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Like Air▭ Angie's Boomchickapop
Distribution · 30% of score29·54
L
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Angie's Boomchickapop
no top category Like Air doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Like Air · 3
only Angie's Boomchickapop · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Like Air · Angie's Boomchickapop