Like Air vs Simply7 · Bay Area shelf head-to-head
Like Air and Simply7, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Like Air carries more Brand PowerLike Air is in more Bay Area grocersSimply7 sits further up the premium end
Like Air
Simply7
24
brand power
14
5
products
3
3
categories
2
7
grocers
1
$1.23
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Like Air▭ Simply7
Distribution · 30% of score29·4
L
S
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply7
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Like Air · 6
only Simply7 · 0
no exclusive doors — everywhere Simply7 is, Like Air is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Like Air · Simply7