Ling Ling vs Mamahuhu · Bay Area shelf head-to-head
Ling Ling and Mamahuhu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ling Ling carries more Brand PowerLing Ling is in more Bay Area grocersLing Ling fields the deeper lineupMamahuhu sits further up the premium end
Ling Ling
Mamahuhu
18
brand power
7
7
products
2
1
categories
1
8
grocers
3
$12.11
avg price
$13.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ling Ling▭ Mamahuhu
Distribution · 30% of score33·13
M
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ling Ling
no top category Mamahuhu doesn’t also play in.
only Mamahuhu
no top category Ling Ling doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ling Ling · 6
only Mamahuhu · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ling Ling · Mamahuhu