Ling Ling vs Matka · Bay Area shelf head-to-head
Ling Ling and Matka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ling Ling carries more Brand PowerLing Ling is in more Bay Area grocersLing Ling fields the deeper lineup
Ling Ling
Matka
18
brand power
0
7
products
2
1
categories
1
8
grocers
1
$12.11
avg price
$17.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ling Ling▭ Matka
Distribution · 30% of score33·4
M
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ling Ling
no top category Matka doesn’t also play in.
only Matka
no top category Ling Ling doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ling Ling · 7
only Matka · 0
no exclusive doors — everywhere Matka is, Ling Ling is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ling Ling · Matka