Lulas Chocolates vs The Good Chocolate · Bay Area shelf head-to-head
Lulas Chocolates and The Good Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lulas Chocolates
no top category The Good Chocolate doesn’t also play in.
only The Good Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Lulas Chocolates is, The Good Chocolate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lulas Chocolates · The Good Chocolate
