Lyre’s vs Three Spirit · Bay Area shelf head-to-head
Lyre’s and Three Spirit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lyre’s is in more Bay Area grocersThree Spirit sits further up the premium end
Lyre’s
Three Spirit
24
brand power
20
9
products
9
1
categories
1
2
subcategories
1
3
grocers
2
$1.42
price per fl oz
$2.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lyre’s▭ Three Spirit
Distribution · 30% of score13·8
T
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lyre’s
no top category Three Spirit doesn’t also play in.
only Three Spirit
no top category Lyre’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lyre’s · 2
only Three Spirit · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lyre’s · Three Spirit
