Magic vs Nelly's Organics · Bay Area shelf head-to-head
Magic and Nelly's Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nelly's Organics carries more Brand PowerNelly's Organics is in more Bay Area grocersNelly's Organics fields the deeper lineup
Magic
Nelly's Organics
0
brand power
28
3
products
6
2
categories
3
1
grocers
9
$1.69
avg price
$3.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Magic▭ Nelly's Organics
Distribution · 30% of score4·38
M
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Magic
no top category Nelly's Organics doesn’t also play in.
only Nelly's Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Magic · 0
no exclusive doors — everywhere Magic is, Nelly's Organics is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Magic · Nelly's Organics