Maiaorganic vs Westbrae Natural · Bay Area shelf head-to-head
Maiaorganic and Westbrae Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Westbrae Natural carries more Brand PowerWestbrae Natural is in more Bay Area grocersWestbrae Natural fields the deeper lineupMaiaorganic sits further up the premium end
Maiaorganic
Westbrae Natural
14
brand power
45
3
products
15
1
categories
2
3
subcategories
9
5
grocers
15
78.7¢
price per oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maiaorganic▭ Westbrae Natural
Distribution · 30% of score21·63
M
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maiaorganic
no top category Westbrae Natural doesn’t also play in.
only Westbrae Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maiaorganic · 1
only Westbrae Natural · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maiaorganic · Westbrae Natural
