Malt-o-meal vs Kashi · Bay Area shelf head-to-head
Malt-o-meal and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineup
Malt-o-meal
Kashi
7
brand power
42
2
products
24
1
categories
2
4
grocers
13
$7.23
avg price
$10.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Malt-o-meal▭ Kashi
Distribution · 30% of score17·54
M
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Malt-o-meal
no top category Kashi doesn’t also play in.
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Malt-o-meal · 0
no exclusive doors — everywhere Malt-o-meal is, Kashi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Malt-o-meal · Kashi