Malt-o-meal vs Post · Bay Area shelf head-to-head
Malt-o-meal and Post, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Post carries more Brand PowerPost is in more Bay Area grocersPost fields the deeper lineup
Malt-o-meal
Post
7
brand power
46
2
products
35
1
categories
2
4
grocers
13
$7.23
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Malt-o-meal▭ Post
Distribution · 30% of score17·54
M
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Malt-o-meal
no top category Post doesn’t also play in.
only Post
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Malt-o-meal · 0
no exclusive doors — everywhere Malt-o-meal is, Post is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Malt-o-meal · Post