Maria vs Cara Mia · Bay Area shelf head-to-head
Maria and Cara Mia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maria carries more Brand PowerMaria is in more Bay Area grocersCara Mia sits further up the premium end
Maria
Cara Mia
20
brand power
15
3
products
3
1
categories
1
2
subcategories
1
9
grocers
7
40.5¢
price per oz
60.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maria▭ Cara Mia
Distribution · 30% of score38·29
M
C
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maria
no top category Cara Mia doesn’t also play in.
only Cara Mia
no top category Maria doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cara Mia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maria · Cara Mia
