Masa vs Morenita · Bay Area shelf head-to-head
Masa and Morenita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morenita carries more Brand PowerMorenita is in more Bay Area grocersMasa sits further up the premium end
Masa
Morenita
14
brand power
27
4
products
3
1
categories
1
7
grocers
16
$3.09
price per oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masa▭ Morenita
Distribution · 30% of score29·67
M
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masa
no top category Morenita doesn’t also play in.
only Morenita
no top category Masa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masa · 1
only Morenita · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masa · Morenita
