Mason Dixie vs Sandwich Bros. · Bay Area shelf head-to-head
Mason Dixie and Sandwich Bros., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mason Dixie carries more Brand PowerMason Dixie is in more Bay Area grocersMason Dixie fields the deeper lineup
Mason Dixie
Sandwich Bros.
38
brand power
28
11
products
7
4
categories
2
8
grocers
5
$8.06
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mason Dixie▭ Sandwich Bros.
Distribution · 30% of score33·21
S
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mason Dixie
only Sandwich Bros.
no top category Mason Dixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mason Dixie · 7
only Sandwich Bros. · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mason Dixie · Sandwich Bros.
