Mason Dixie vs Start Right · Bay Area shelf head-to-head
Mason Dixie and Start Right, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mason Dixie carries more Brand PowerMason Dixie is in more Bay Area grocersMason Dixie fields the deeper lineupStart Right sits further up the premium end
Mason Dixie
Start Right
38
brand power
15
11
products
3
4
categories
1
4
subcategories
2
8
grocers
4
$3.62
price per item
$4.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mason Dixie▭ Start Right
Distribution · 30% of score33·17
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mason Dixie
only Start Right
no top category Mason Dixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mason Dixie · 6
only Start Right · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mason Dixie · Start Right
