Mayorga vs Sightglass · Bay Area shelf head-to-head
Mayorga and Sightglass, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sightglass carries more Brand PowerSightglass is in more Bay Area grocersSightglass fields the deeper lineup
Mayorga
Sightglass
9
brand power
43
2
products
22
1
categories
1
1
subcategories
3
1
grocers
11
$18.85
avg price
$22.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mayorga▭ Sightglass
Distribution · 30% of score4·46
M
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mayorga
no top category Sightglass doesn’t also play in.
only Sightglass
no top category Mayorga doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mayorga · Sightglass
