Mccrea's Candies vs Recchiuti · Bay Area shelf head-to-head
Mccrea's Candies and Recchiuti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recchiuti carries more Brand PowerRecchiuti is in more Bay Area grocersRecchiuti fields the deeper lineup
Mccrea's Candies
Recchiuti
15
brand power
34
5
products
14
1
categories
3
1
subcategories
4
2
grocers
5
$3.69
price per oz
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccrea's Candies▭ Recchiuti
Distribution · 30% of score8·21
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccrea's Candies
no top category Recchiuti doesn’t also play in.
only Recchiuti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mccrea's Candies · 1
only Recchiuti · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccrea's Candies · Recchiuti
