Michter's vs Jefferson's · Bay Area shelf head-to-head
Michter's and Jefferson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Michter's carries more Brand PowerMichter's is in more Bay Area grocers
Michter's
Jefferson's
23
brand power
12
3
products
3
2
categories
1
3
subcategories
2
3
grocers
1
$56.23
avg price
$30.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Michter's▭ Jefferson's
Distribution · 30% of score13·4
J
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michter's
only Jefferson's
no top category Michter's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Michter's · 2
only Jefferson's · 0
no exclusive doors — everywhere Jefferson's is, Michter's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Michter's · Jefferson's