Mighty Chia vs Snack Pack · Bay Area shelf head-to-head
Mighty Chia and Snack Pack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Pack carries more Brand PowerMighty Chia is in more Bay Area grocersSnack Pack fields the deeper lineupMighty Chia sits further up the premium end
Mighty Chia
Snack Pack
18
brand power
25
4
products
7
1
categories
2
4
grocers
2
$1.25
price per oz
40.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mighty Chia▭ Snack Pack
Distribution · 30% of score17·8
S
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mighty Chia
no top category Snack Pack doesn’t also play in.
only Snack Pack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mighty Chia · 3
only Snack Pack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mighty Chia · Snack Pack
