Mixed-up vs Salt Point · Bay Area shelf head-to-head
Mixed-up and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point is in more Bay Area grocersSalt Point fields the deeper lineupSalt Point sits further up the premium end
Mixed-up
Salt Point
23
brand power
27
4
products
7
1
categories
3
1
grocers
2
11.4¢
price per fl oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mixed-up▭ Salt Point
Distribution · 30% of score4·8
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mixed-up
no top category Salt Point doesn’t also play in.
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mixed-up · 1
only Salt Point · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mixed-up · Salt Point
