Lining them up…
Mocha Mix and Coffee Mate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Coffee Mate doesn’t also play in.
no top category Mocha Mix doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Mocha Mix is, Coffee Mate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mocha Mix · Coffee Mate
2 products in the catalog·29 products in the catalog
spans 1 category·spans 1 category · 2 subcategories
~1% average share on the shelves it competes on·~15% average share on the shelves it competes on