Monster vs Phorm Energy · Bay Area shelf head-to-head
Monster and Phorm Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster carries more Brand PowerMonster is in more Bay Area grocersMonster fields the deeper lineupPhorm Energy sits further up the premium end
Monster
Phorm Energy
33
brand power
11
16
products
3
1
categories
1
4
grocers
1
$11.98
avg price
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monster▭ Phorm Energy
Distribution · 30% of score17·4
P
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monster
no top category Phorm Energy doesn’t also play in.
only Phorm Energy
no top category Monster doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monster · 3
only Phorm Energy · 0
no exclusive doors — everywhere Phorm Energy is, Monster is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monster · Phorm Energy