Monster vs Reign · Bay Area shelf head-to-head
Monster and Reign, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster carries more Brand PowerMonster is in more Bay Area grocersMonster fields the deeper lineup
Monster
Reign
33
brand power
11
16
products
3
1
categories
1
4
grocers
1
$11.98
avg price
$3.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monster▭ Reign
Distribution · 30% of score17·4
R
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monster
no top category Reign doesn’t also play in.
only Reign
no top category Monster doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monster · 3
only Reign · 0
no exclusive doors — everywhere Reign is, Monster is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monster · Reign