Monster vs Rockstar · Bay Area shelf head-to-head
Monster and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster carries more Brand PowerRockstar is in more Bay Area grocers
Monster
Rockstar
33
brand power
26
16
products
16
1
categories
1
4
grocers
7
16.9¢
price per fl oz
25.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monster▭ Rockstar
Distribution · 30% of score17·29
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monster
no top category Rockstar doesn’t also play in.
only Rockstar
no top category Monster doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monster · Rockstar
