Mother Earth vs Eco-dent · Bay Area shelf head-to-head
Mother Earth and Eco-dent, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother Earth carries more Brand PowerEco-dent is in more Bay Area grocersMother Earth fields the deeper lineup
Mother Earth
Eco-dent
34
brand power
26
11
products
7
1
categories
2
1
subcategories
3
2
grocers
4
$8.12
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother Earth▭ Eco-dent
Distribution · 30% of score8·17
M
E
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother Earth
no top category Eco-dent doesn’t also play in.
only Eco-dent
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mother Earth · 1
only Eco-dent · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother Earth · Eco-dent
