Mother Earth vs Oral-b · Bay Area shelf head-to-head
Mother Earth and Oral-b, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother Earth carries more Brand PowerMother Earth fields the deeper lineupMother Earth sits further up the premium end
Mother Earth
Oral-b
34
brand power
20
11
products
3
1
categories
1
2
grocers
2
$8.12
avg price
$7.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother Earth▭ Oral-b
Distribution · 30% of score8·8
M
O
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother Earth
no top category Oral-b doesn’t also play in.
only Oral-b
no top category Mother Earth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mother Earth · 2
only Oral-b · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother Earth · Oral-b
