Mother Natures Goodies vs Nutrail · Bay Area shelf head-to-head
Mother Natures Goodies and Nutrail, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutrail carries more Brand PowerNutrail is in more Bay Area grocersNutrail fields the deeper lineup
Mother Natures Goodies
Nutrail
0
brand power
36
2
products
13
1
categories
1
1
grocers
10
$16.69
avg price
$12.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother Natures Goodies▭ Nutrail
Distribution · 30% of score4·42
M
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother Natures Goodies
no top category Nutrail doesn’t also play in.
only Nutrail
no top category Mother Natures Goodies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mother Natures Goodies · 0
no exclusive doors — everywhere Mother Natures Goodies is, Nutrail is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother Natures Goodies · Nutrail