Mountain Dew vs Squirt · Bay Area shelf head-to-head
Mountain Dew and Squirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Squirt sits further up the premium end
Mountain Dew
Squirt
24
brand power
20
11
products
11
1
categories
1
2
subcategories
1
8
grocers
8
14.4¢
price per fl oz
33.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Dew▭ Squirt
Distribution · 30% of score33·33
S
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Dew
no top category Squirt doesn’t also play in.
only Squirt
no top category Mountain Dew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Squirt · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Dew · Squirt
