Mud\wtr vs Om · Bay Area shelf head-to-head
Mud\wtr and Om, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Om carries more Brand PowerOm sits further up the premium end
Mud\wtr
Om
12
brand power
21
2
products
4
1
categories
2
4
grocers
4
$28.09
avg price
$10.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mud\wtr▭ Om
Distribution · 30% of score17·17
M
O
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mud\wtr
no top category Om doesn’t also play in.
only Om
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mud\wtr · 1
only Om · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mud\wtr · Om
