Muscle Milk vs Slimfast · Bay Area shelf head-to-head
Muscle Milk and Slimfast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muscle Milk carries more Brand PowerMuscle Milk is in more Bay Area grocersMuscle Milk fields the deeper lineup
Muscle Milk
Slimfast
31
brand power
7
21
products
2
1
categories
1
6
grocers
2
$13.95
avg price
$20.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muscle Milk▭ Slimfast
Distribution · 30% of score25·8
S
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muscle Milk
no top category Slimfast doesn’t also play in.
only Slimfast
no top category Muscle Milk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muscle Milk · 5
only Slimfast · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muscle Milk · Slimfast