Mychelle vs Thinksport · Bay Area shelf head-to-head
Mychelle and Thinksport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thinksport is in more Bay Area grocersMychelle fields the deeper lineup
Mychelle
Thinksport
27
brand power
23
9
products
2
2
categories
1
5
subcategories
1
2
grocers
5
$14.80
price per fl oz
$5.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mychelle▭ Thinksport
Distribution · 30% of score8·21
M
T
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mychelle
only Thinksport
no top category Mychelle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mychelle · 1
only Thinksport · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mychelle · Thinksport
