Nana Joes Granola vs Nutrail · Bay Area shelf head-to-head
Nana Joes Granola and Nutrail, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nana Joes Granola carries more Brand PowerNana Joes Granola is in more Bay Area grocers
Nana Joes Granola
Nutrail
45
brand power
36
15
products
13
2
categories
1
14
grocers
10
$1.30
price per oz
$1.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nana Joes Granola▭ Nutrail
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nana Joes Granola
only Nutrail
no top category Nana Joes Granola doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nana Joes Granola · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nana Joes Granola · Nutrail
