Nana Joes Granola vs Sweet Diane's · Bay Area shelf head-to-head
Nana Joes Granola and Sweet Diane's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nana Joes Granola carries more Brand PowerNana Joes Granola is in more Bay Area grocersNana Joes Granola fields the deeper lineupNana Joes Granola sits further up the premium end
Nana Joes Granola
Sweet Diane's
45
brand power
15
15
products
6
2
categories
1
14
grocers
6
$1.30
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nana Joes Granola▭ Sweet Diane's
Distribution · 30% of score58·25
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nana Joes Granola
only Sweet Diane's
no top category Nana Joes Granola doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nana Joes Granola · Sweet Diane's
