Nana Joes Granola vs Toms · Bay Area shelf head-to-head
Nana Joes Granola and Toms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nana Joes Granola carries more Brand PowerNana Joes Granola is in more Bay Area grocersNana Joes Granola fields the deeper lineupNana Joes Granola sits further up the premium end
Nana Joes Granola
Toms
45
brand power
7
15
products
3
2
categories
1
14
grocers
2
$10.57
avg price
$15.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nana Joes Granola▭ Toms
Distribution · 30% of score58·8
T
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nana Joes Granola
only Toms
no top category Nana Joes Granola doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nana Joes Granola · Toms