Nature's Guru vs Soul · Bay Area shelf head-to-head
Nature's Guru and Soul, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Guru carries more Brand PowerSoul is in more Bay Area grocersNature's Guru fields the deeper lineupSoul sits further up the premium end
Nature's Guru
Soul
15
brand power
7
6
products
2
1
categories
1
1
grocers
2
$7.97
avg price
$22.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Guru▭ Soul
Distribution · 30% of score4·8
N
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Guru
no top category Soul doesn’t also play in.
only Soul
no top category Nature's Guru doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nature's Guru · 1
only Soul · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Guru · Soul