Nelly's Organics vs Tcho Chocolate · Bay Area shelf head-to-head
Nelly's Organics and Tcho Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nelly's Organics carries more Brand PowerNelly's Organics is in more Bay Area grocersNelly's Organics fields the deeper lineup
Nelly's Organics
Tcho Chocolate
28
brand power
0
6
products
3
3
categories
2
9
grocers
1
$3.37
avg price
$0.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nelly's Organics▭ Tcho Chocolate
Distribution · 30% of score38·4
T
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nelly's Organics
only Tcho Chocolate
no top category Nelly's Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nelly's Organics · 8
only Tcho Chocolate · 0
no exclusive doors — everywhere Tcho Chocolate is, Nelly's Organics is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nelly's Organics · Tcho Chocolate