New Earth Superfoods vs Garden Variety Cheese Co · Bay Area shelf head-to-head
New Earth Superfoods and Garden Variety Cheese Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New Earth Superfoods
no top category Garden Variety Cheese Co doesn’t also play in.
only Garden Variety Cheese Co
no top category New Earth Superfoods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere New Earth Superfoods is, Garden Variety Cheese Co is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Earth Superfoods · Garden Variety Cheese Co